Underwriting

KCCU Public Radio Sponsorship

A Powerful Medium, Delivering a Powerful Connection

Hundreds of businesses and organizations of all sizes support KCCU Public Radio. Our sponsors understand the value of reaching the KCCU audience with their message. No other medium offers such a unique way to reach a passionate, loyal audience. Let us show you how to put the Power of Public Radio to work for your business.

Download our Sponsorship Media Kit

Reach out to our team!

Learn more by contacting KCCU at 888-454-7800 or e-mail KCCU General Manager, Michael Leal, at mleal@cameron.edu for personalized help.

What is Underwriting and How Can It Help You?

Underwriting could be defined simply as advertising on public radio. However, it is better understood as a way for you to make a charitable contribution to KCCU, while also speaking directly to our tens of thousands of weekly listeners. KCCU recognizes your tax-deductible contribution with on-air announcements during the program(s) you wish to sponsor.

Underwriting spots identify:

Your company's name
The products/services you provide
Your location/contact information

Discover the quality of the KCCU audience

Our listeners:

are physically active

are patrons of the arts

are financially literate

invest in their homes

make purchasing decisions at their place of work

enjoy dining out

are environmentally conscious

are philanthropic

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Underwriting on KCCU places you and your product or service in a unique position, separate from the clutter of commercial broadcasts. We never air more than one announcement per break, so your business is better highlighted, with a lower investment, than in traditional advertising.

79% of listeners say they hold a more positive opinion of sponsors that support Public Radio.
77% of listeners say they prefer to buy products or services from Public Radio sponsors.
76% of listeners agree that Public Radio is selective about companies that sponsor its programming.

KCCU offers you the choice to sponsor any part of our broadcast schedule, giving you the freedom to select the programs that best reach your customer base. No matter your schedule, you can rest assured that your spots reach a well-educated, loyal audience that values the businesses supporting public radio.

All our underwriting contracts are 100% customized to meet your business needs and start as low as $25 per month.

Underwriting Identifies Your Company as Socially Active

An association with KCCU, with its long-standing reputation for civic involvement, identifies your company as a community-minded organization interested in more than simply selling a product or service. Every underwriting announcement solidifies your business's status as an enthusiastic participant in the local community.

FCC Nondiscrimination Clause
KCCU does not discriminate in the sale of underwriting messages and will accept no underwriting that is placed with the intent to discriminate based on race or ethnicity. Underwriters hereby certify that it is not buying broadcasting airtime under this underwriting sales contract for a discriminatory purpose, including but not limited to decisions not to place underwriting on particular stations based on race, national origin, or ancestry.

KCCU Underwriting Information and Rates Brochure.pdf