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Darius Rafieyan

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Could Geoffrey the giraffe be back in business? For decades, a visit to Toys R Us was an indispensable part of holiday shopping for kids. That is, until last year, when the company announced it would be closing its doors for good.

Daniel Schreiber, the CEO of a small insurance company called Lemonade, was surprised this summer when he received a strongly worded letter from lawyers at one of the world's biggest telecom companies.

"At some level I knew it wasn't a joke, but it sure sounded like one," he said.

The letter was from Deutsche Telekom, the parent company of T-Mobile, and it accused Lemonade of stealing its trademark.

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Hey, Ailsa, I want to try a thought exercise with you, OK?

AILSA CHANG, HOST:

OK.

SHAPIRO: When I say the word magenta, what's the first thing that pops into your head?

CHANG: A Crayola crayon.

SHAPIRO: OK. Well, the wireless carrier T-Mobile is claiming in a new lawsuit that the color magenta is so inextricably linked to its brand that other companies...

CHANG: What?

SHAPIRO: ...Should be barred from using it. As Darius Rafieyan reports, that is not sitting well with some people.

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