Villamayor de Santiago, population 2,500, is a small village just south of Madrid, Spain.
It's famous for three Manchego cheese factories and a windmill that stopped turning decades ago. More than one-third of the town is unemployed.
After Christmas, shopkeepers decided to jump-start their economy.
"We realized there's no money here — well, no euros anyway — in the pockets of our customers," says Luis Miguel Campayo, head of the local merchants' association.