Underwriting is a way for you to sponsor    programs on KCCU Radio, while also strengthening your public relations efforts. KCCU recognizes your tax-deductible contribution with on-air announcements. Almost 90% of NPR listeners say their opinion of a company is more positive when they discover the   company supports public radio. Underwriting identifies:

• Your company name

• Product or services you provide

• Your company's location

     If you were asked to name ten goals of your company, in addition to profit making, might they  include all or some of these?

     Through our personalized approach of    matching client with programs, underwriting can be the most cost-effective way to enhance your marketing plan and give a special gift to our community, the gift of quality classical music and National Public Radio News programming.