What is Underwriting

Underwriting is an effective way to get your company's or organization's name before an audience of educated, interested and affluent listeners. Successful businesses throughout the KCCU listening area know that program underwriting is an affordable and effective way to reach an important group of people. Which we call the KCCU family members or audience. In fact, nearly one-third of listeners say they have been influenced and report purchasing a product or service after hearing a company's on-air message on the radio.      In addition to being heard by people who make a difference, underwriting allows you to associate your business with quality programming. Your investment builds goodwill for your organization by demonstrating, on-air, your support of an important public institution.      Underwriting is a term defining advertising on public radio.  KCCU highlights two or three underwriters every hour with a 30 second announcement.  Underwriters are normally placed in rotation.  Certain specific times or programs can be sponsored at a higher price level. Only one underwriter airs in each break giving you, the advertiser, an exclusive position not available on commercial radio stations. Your business stands out!      Underwriting messages are presented in a professional and dignified manner.  The copy can  mention the business name, product lines or service, address and phone number, years in business, and/or slogan. Sample Spot: This segment of programming is    Underwritten by Dr. John Smith.  Dr. Smith specializes in family practice.  His office is located at 1234 Main Street in (Town).  The telephone number is 772-5555.  Dr. Smith has been serving (Town) since 1975.  He is a proud Diamond member of the KCCU Underwriting Family.